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The Olive Branch Toyshop: Our Vision


In Store

Monday 10am – 1pm

Tuesday – closed

Wednesday – Friday 10am – 4.30pm

Saturday 10am – 1pm


We’re open 24/7/365

Our Story

The Olive Branch Toyshop opens:

In October 2016, Julie, Alex and their daughter Holly, opened the doors of The Olive Branch Toyshop, Castle Donington, for the very first time, with excitement and nerves in equal measure! As an independent, family run business situated in the heart of a vibrant East Midlands village, we strive to be a place where everyone feels welcome. With a unique collection of traditional and contemporary toys, books, games and gifts for young and young at heart.

Whether you are looking for gorgeous neutrals for a baby shower, classic characters to welcome a newborn or a traditional Christening gift, we have a variety of beautiful baby gifts to choose from. We are very proud to stock an extensive range of traditional wooden toys for children of all ages including sustainably produced Lanka Kade Fairtrade wooden toys. Learning is made fun through our variety of educational games, puzzles, puppets, craft and construction kits. Additionally, you will also find many innovative and contemporary gifts in our store, jewellery boxes and keepsakes: modern designs of timeless favourites.

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Community and Friendship:

To us, The Olive Branch is a symbol of reaching out to those around us, extending a hand of friendship to all who visit us. We aim to put a smile on the face of everyone who comes into the shop! Our knowledgeable, attentive and friendly staff are always on hand to welcome you to our store and help you choose the perfect gift for your special occasion. What’s more, we will even gift wrap it for you free of charge!

We continue to stock an ever increasing range of fun and educational toys and gifts, carefully chosen from ethical and responsible suppliers. We can even arrange the order of a specific item from them: if you can’t see what you are looking for on our website, please feel free to ask! But is does not end there. In addition, we opened the room above our beautiful Olive Branch Toyshop to be a meeting place, available to hire, for our local community. Whether you are looking to host a charity coffee morning, a regular group meeting or a small party, we are happy to help.

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Spreading our Branches:

With our village toyshop growing, we then set about widening the branches of our reach. Holly began to share news of our successful shop over social media and our audience has continued to grow. In April 2018, The Olive Branch website was launched to extend our welcome to customers further afield. We strive to offer the same range of high quality, affordable toys and our attentive service to our online community. Furthermore, to thank our loyal customers for their continued support we have established a generous points scheme, because your custom and feedback really do matter to us.

Welcoming our community is central to our vision. With this in mind, we opened the Rainbow Room in January 2019, to provide a large and vibrant space for all ages to enjoy. Just around the corner from the shop, we are delighted host regular classes and craft workshops, led by skilled professionals. We can also host children’s parties and will work with you to make a perfect celebration for your child’s special day.

Whether you are looking for a perfect gift for a special occasion or somewhere to host it, we are happy to help.

We look forward to meeting you!

Lanka Kade Display

The Olive Branch Toyshop Team

Julie “The Boss”

Julie is the beating heart of The Olive Branch Toyshop. She keeps us to Our Vision and embodies the values and ethos we strive to create. Always welcoming, she is passionate about working for our Olive Branch community near and far. And when she does have a little time to spare, you might just catch her at the football, supporting her beloved home team, Mansfield Town!

Alex “The Brains”

With a background in engineering, Alex is our hero in any challenge! We are so proud of all of his hard work in renovating and maintaining our beautiful rooms and keeping our busy calendars running smoothly. In his free time, Alex loves to take the skies and soar above the countryside of the East Midlands.

Holly “The Inspiration”

Because we all do everything for our children. Holly is the mastermind behind our social media news and campaigns in addition to working in the shop. She is a fully qualified Early Years Childcare Practitioner and has an excellent working knowledge of how cleverly designed toys can aid development and learning in the very young. When she’s not hard at work, Holly loves a good book and a shopping trip!

Kirsty “The Technical”

Kirsty is in charge of maintaining our website as well as serving customers in the shop. She is also an experienced teacher and a mum to two. Kirsty has a wonderful insight into which toys are packed with great play value and returned to over and over again. When not crafting or playing games with the little ones, Kirsty loves to bake family favourite cakes.

Katie “The Super-Mum”

Katie runs our “Wiggle, Shake and Make” classes for Babies and Pre-School aged children and their families at our Rainbow Room. With four children of her own, she knows a bit about what kids like! When she isn’t in the shop or running play groups, Katie enjoys exploring the great outdoors.

Emily "The Imaginative"

Retail never stands still and Emily's innovative and imaginative ideas keep our products and offers both fresh and inviting. She is constantly on the look out for new trends and different ways of reaching out to our local community and our online followers. Outside of work, Emily loves spending time with her family and friends and enjoys going to live music events, watching musicals and comedians.

Katie "The Creative"

Katie is our stop superstar! Whether it is creating social media content or keeping on top of stock checks and deliveries, Katie has a wonderful eye for detail. She has a fantastic knowledge of on-trend toys and play themes for young children and is always happy to lend a hand to help you find the perfect gift. When she's not at the shop, Katie enjoys family adventures, singing and baking delicious treats!

Heather "The Organised"

Heather is always ready with a warm welcome at our beautiful Rainbow Room. She may be the newest member of our team but she has already got us all organised! Heather will also be serving in the shop where we've heard she is a real whizz at gift wrapping! As a busy Mum, Heather is always out and about with her family but when she does get a quiet moment, Heather enjoys a bit of crochet.

And a special nod to Grandma Olive